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Creating Brands That Provide Psychological And Social Benefits Beyond The Product

The main reason for the general fascination with brands is their ability to provide the consumers an extra value and what the product\service\company themselves can provide—a value that becomes the major motivation for consumers to desire the product. Everybody agrees about that, but from here on, it becomes foggy. First of all, what is this…

Creating a user-friendly website for success in 2021

When creating a website, it does not matter your website’s size; you should include a comprehensive, text-based site map, with a link taking the visitor to every page with a short explanation of what each page offers. Not only are site maps useful for visitors looking for specific information on your site, but they are…

Creating A Marketing Plan For Your Business In 3 Easy Steps

Business today does not happen based on chance. In fact, due to how insanely competitive businesses are these days, most start-ups don’t make it past their first year. For these and many more reasons, every business should have a solid business plan. A marketing plan includes numbers, facts, and objectives, but it is not primarily…

Convert Leads Into Customers, And Customers Into Super-customers!

A simple definition of marketing is “the getting and keeping of customers.” To sell your product or service, you must have customers. To increase your revenues, you must have customers, and you must turn those customers into repeat super-customers. The easiest way to do this, both on- and off-line, is through a content newsletter. There…

Conquering the Skill of Saving for Retirement

There is no magic to getting financially ready for retirement. We all wish we could come up with some amazing way to put money back for retirement, such as the famous genie in the Aladdin’s lamp. But if that genie came up and we asked him for a way to get ready financially for retirement,…

Comprehensive Marketing Details Not Found in Beginner Books

If this is the first marketing article you are reading, find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers. I want to go over a three-step outline for your marketing, which are: 1) Surveys 2) Getting Attention 3) Postage Marketing surveys…

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Steps To Build And Sustain Your Business