And is having a logo that important? My answer to both of these questions is an emphatic YES!
A logo is a graphic or visual representation of your brand. Your brand is your business, product, or service and what it stands for. It’s whatever you are out in the marketplace selling.
Why do small businesses need a logo?
Why can’t they market using their company name? Logos are expensive, right? Can a small business owner afford to get a logo? Or at least a good logo? Lots of questions. Some I’m sure you’ve pondered yourself at one time or another.
I believe ALL businesses should have a logo.
It would help if you had a graphic element that captures your business’s essence and communicates an idea to your prospects and customers. A mark that can lead the look and feel of all of your marketing materials.
You only have a split second to grab someone’s attention.
You need to make the most of that time. A good logo mark can communicate a message or intrigue a prospect to want to find out more.
Before you decide you can’t afford a good logo
Let me assure you that this is NOT the case. Look, I’ve been in the ad agency business for 20 years. I’ve worked with some of the most talented graphic artists and designers in the business during that time. But even I did not turn to them when I needed a logo for my small business. Why? I couldn’t. They were too expensive for my small business budget. So what did I do? I found a great alternative that’s inexpensive, fast, and good.
For $300 to $500, you’ll get a variety of logo designs to choose from, and you’ll have them within just a few days. Plus, you’ll get several rounds of revisions to make sure you are delighted with your final mark.
What I like most about Logoworks
They require you to complete a creative direction worksheet that ensures their designs are strategically on target with your brand. This is KEY if you want your logo to be a good representation of your business. If anyone offers to design a logo for you without some form of creative brief or direction worksheet, don’t do it!
If you don’t have a logo, or if yours needs an overhaul, Check out Logoworks by visiting http://www.10stepmarketing/greatlogo.htm
© 2005 Debbie LaChusa
A logo mark is a marketing must-have. Yet, many small business owners feel they can’t afford one. Well, guess what? They can!
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