Every business, online or offline, needs a promotion. The type of business we wish to research is email marketing techniques.
Using newsletters, announcements, promotions are a good, inexpensive way to reach prospects and customers with your message.
Being totally honest and keeping our integrity, we don’t want to send promotions without the prospects’ consent.
You probably already have several email addresses collected in your contact management software. This would be the first source of addresses to use. With time you will know if the prospects are interested or not. Usually, you will get a notice.
Rent lists from vendors that sell addresses of people who have permitted for address use. There are a variety of vendors who sell targeted opt-in lists for one-time or multiple use. The vendor will do the mailing for you, and you retain addresses after recipients take an action that gives you their email. The prices on lists vary widely (usually starting at $.10 per email), and you will likely have to make a minimum order of at least $500.
This can fit into the spam category, and some associations and groups specifically prohibit bulk mailings to members by other members. Some associations will expel you for this kind of activity, but some are more permissive. Research what is permitted here!
Add a newsletter promotion to your email signature file. In addition to promoting your web site, this is a good way to get people you know to sign up for your newsletter if you aren’t comfortable adding them to the list automatically.
You can often set up list exchanges with other businesses for one-time or multiple use. Ensure that you have your list members’ permission to do this or create a lot of anger among your list members.
Many people publish their email addresses on the web. This way is used by many by manually collect these email addresses or use software to do this automatically. This method is in the spam category, so not to be recommended.
Promote the value of your newsletter or mailing list on your web site and use special functions to encourage sign-ups:
Pop-up windows pop Under Windows, registration for articles, etc.
There are simple affiliate-type programs that enable you to buy live addresses from site visitors. The average cost is $.25 per each email address.s Well, this too fits into a spam method, but it can work. Many of those lists are more likely not alive any longer either and had been sold repeatedly.
Create an opportunity for your subscribers to forward your email newsletter. If your content is high-value, this “viral” method can multiply your subscribers very effectively.
Your great content can encourage subscribers to sign up for your newsletter, and the cost of the promotion is the use of your content. Many newsletter publishers will allow you to promote your newsletter in their mailings for a fee or for some exchange, including promoting their newsletter in yours.
Several sites promote or list different newsletters for people to subscribe to. You can also join up with other newsletter publishers with common target markets and list your newsletters together on each of the publisher’s sites.
The Implied endorsement is nearly the most powerful way to boost investment within advertising and email lists.
Presenting a great value to your niche market and becoming the “must-have” newsletter will be important in building your list. This kind of value travels fast by word-of-mouth. Not to mention having a product that is so attractive valuable that people are raving after it.
The product that creates its value on its own and repays and doubles its value: after all, you are not after the product solely; you are buying a value for yourself, a service, a solution.
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