You are a business owner, and you have your website in English. It does pretty well, and your online business goes pretty smoothly. You are satisfied with the results, but you want to grow your company and expand it internationally. Yet, your website is still in English. Why? Why not change it?
This article tries to explain the advantages that multilingual websites have over a single conventional language.
First of all, English is not a predominant language on the Internet anymore. As the Internet grows, the more people from developing countries such as China, India, Russia, and Brazil gain continued access to the web. They browse websites, look up for information, and, of course, make purchases, lots of investments! They prefer to browse websites in their language, such as Chinese (Mandarin and Cantonese), Japanese, Korean, Russian, Hindi, etc. The variety of languages is enormous. Suppose you can deliver your website in all of those languages. This means you will be able to sell much more to those new customers. There are plenty of ways to receive online payments to US bank accounts from foreign countries, and, therefore, merchants’ opportunities for sales are significant. Great buying audience is the first advantage of having a website in several major languages.
Second of all, if your website is translated into many languages, it receives not just many new orders, but it enjoys a more significant flow of traffic. Your website will acquire more visitors per day per week per month. This is also great. If you know how to put this traffic to work, you will probably use AdSense ads more efficiently and receive more CTR and increase the overall dollar amount per day. More traffic means more clicks. Similarly, more clicks mean more AdSense revenue. This is the second advantage of a multilingual website.
Third of all, a Multilanguage website brings credibility to a company. Since professional language services are not cheap, having a website professionally translated to many languages brings respect to their owners. I am not talking about a reasonable free machine translation of a website. I am talking about a professional human approach to translation when each sentence is conveyed to the foreign language correctly when each image or button is translated well. All errors may hurt the reputation of a company. Poorly done, machine translation may erode a company’s reputation ultimately. But the thorough human approach to the translation of a website may help avoid such pitfalls and problems. Thus, credibility can be established by a website that is translated into many major languages. The multilingual website brings credibility and respect to its owners. This is the third advantage of having a website translated into foreign languages.
Contemporary Internet shifts toward globalization. This word has strongly gotten to our vocabulary. New people are coming to the web each day. Internet grows and matures. New laws are being implemented, and old ones get challenged. English is no longer the number one language on the web, and it will never be. English is even challenged here domestically in the United States of America, where it gets a lot of competition from Spanish, Chinese and Russian. The future language will become a mix of languages, and having your website translated to most of them will secure your small business in the long run and will ensure its steady source of income. Website translation is not an expense. It is an investment, probably the most cost-efficient you will ever make.
Why you should have a multilingual website, have you ever think of its advantage. Click to know more from here.
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