Including blog pages when you optimize your website helps make your content more visible to the audience. Having the right set of keywords is important for blog posts.
Keywords are important for any blog post. A blog without a keyword is just like a cake without sugar. No one is going to like it. And the same goes with the keywords. If your blog post doesn’t include relevant keywords, it may not reach people.
How to integrate keywords in blog posts?
Identify the right keywords
Firstly, it is important to determine which keywords need to be focused on in your blog post. Also, finding the right ones for your blog depends on your goals. It is better to go with the more relevant ones to your audience so that it outperforms in a month and years.
People usually look for the keyword that have the highest traffic. Providing an exact solution to their will help you rank higher on google.
Now that we know keyword research is essential let’s discuss how you can search keywords for the blog.
How to search keywords for blog posts?
One of the best ways to find the right blog keywords is by using SEO tools. Some commonly used tools for searching them are Uber Suggest, Google Keyword Planner, Ahrefs, SEMrush, etc. The available tools are both free and paid.
Always look for the keywords with maximum search volume and minimum difficulty. Also, go with the long-tail one as it has more chances to be in the top searches.
When choosing a long-tail keyword as your blog title, make sure to add the phrase to the title tag, meta description, URL, and blog title. Hence, this will help you in increasing click-through.
Keep the keywords in subheadings
Once determining the keywords and using them in the title, it is time to use them in the entire blog post. However, we recommend using a different variation of keywords in the sub-heading of the blog post. Breaking up the headings as per SEO helps the visibility by increasing searches and boosting the readability score. However, always go with the keywords that resonate with your audience. The approach to knowing the keywords for the subheadings is the same as choosing the keywords for your blog post.
Optimize Image and Keywords
Optimizing images for the blog is also an essential factor. It plays an important role in making your page highly searchable. Therefore, try to name the images whenever adding an image to the blog page. Ensure that alt text of images is added accurately. If you already have blogs with images on your website, it is recommended to rename them and give them a new look from an SEO perspective.
Link the text
Links have the power to make or break your blog. Links are of two different parts
1. Internal links: Internal links are the links to the blogs published on your site.
2. External links: External links are the links to the blogs published on an external site.
Inserting links is essential to optimize the blog from an SEO perspective. Add links that have good search results. Also, anchor text and keyword placement are important when optimizing blogs.
Add the links that include the right keyword. Additionally, it should value the content. However, one thing that needs to be considered while adding the anchor text is to ensure that keyword is not repeated multiple times. Repeating the same keyword multiple times might result in a penalty.
Now, every web marketer knows that keywords are the backbone of blog posts. So, the chances of your blog ranking on top are high when you place them accurately.
Not sure how to create SEO-optimized blog posts? GrowSmart loves creating blogs. Blogs give you an easy way to stay in front of your target market. Publishing blogs allows you to exercise your voice on industry topics and post How-To content to help solve problems. Contact Us for all your Digital Marketing Needs.