Identifying the target audience ensures that you deliver the right message to the right people at the right time. Also, it is the foundation of your marketing strategy, which involves understanding your ideal prospects and customers and who your competitors are. The core pain points that your products or services can answer.
What is Target Audience?
Your target audience is a specific group of consumers who most likely want your products or services. This specific group of people is the one who should see your ad campaigns. The target audience may be identified by age, gender, location, income, interest, and other factors.
Your target audience might be niche or broader, depending on what you sell. Target audiences center around a specific group of people. These can be men, women, teenagers, or children. They might share a general interest like reading, running or anything.
Benefits of Identifying your Target Audience
Some of the benefits of identifying the target audience for your business are:
1. You will be able to avoid the group that doesn’t value the offer you provide with your products or services.
2. Your marketing spending will be more effective.
3. It ensures to focus better on your message, tailored to the needs of your customers
4. You can use your time more effectively by serving your best customers.
5. Identifying your target audience helps build a strong referral base once you enter the market.
Six ways to determine your target audience
1. Analyze your customer base
One of the best ways to identify your target audience is to look at and analyze your customer base who already buys your products or services. The best way to learn how old they are? What are their interests? and where do they live? Is by engaging social or by distributing customer surveys.
2. Conduct Market Research
Conduct market research for your industry and look where they are lacking in service that your product can fill. Watch the trends of similar products to see where they are focusing efforts, then carefully sharpen your marketing strategy to create unique value for your products.
3. Analyze competitors
You can learn a lot by looking at your competitors. See who they are commonly selling to and how they are going. Check whether they use online or offline channels and see who they focus on. Check their social media platforms which eventually help make your product better than theirs.
4. Create Personas
Creating a persona is a great way to take the abstract concept of an audience and create something concrete and relatable from it. All you need to do is to figure out who the audience is because they are always reachable. Questions like who they are as a person, why they would buy your product, and where they are can easily help you reach your target audience.
5. Define who your target audience isn’t
There might be people close to your target who may not respond to you. Be specific in defining who your audience is and who is not. Figure out who your target is. Is it the women or specifically women of particular ages? Being sure of this information will help you not to devote your money to the wrong segment.
6. Use Google Analytics
Google Analytics gives you data about the users visiting your website. The information helps you determine key insights, such as what channels are your target audience coming from or what type of content they are engaging or connecting to the most. This will also help you make data-driven decisions.
Thus, to conclude, identifying your target audience is not an easy job. It requires lots of patience and research. Once you identify your target audience, it will help you with your brand message and marketing strategy, which will help you connect with them.
GrowSmart uses industry-leading tools to discover more about your customer’s online activities, interests, and demographics. We dive deep into your website and online presence to find out what’s working well and identify new opportunities. Combined with our expert keyword insights, this allows us to develop a kick-butt digital strategy!
Contact GrowSmart for all your Digital Marketing needs.