The word Niche is defined as A particular area of demand for a product or service. Marketing is defined as The opportunity to buy or sell. If you put the two works together, niche marketing means buying or selling a product or service in a particular demand area — all that means to a broader market.
Niche marketing must design to meet the unique needs of the targeted audience. Niche marketers must tailor their products to meet those unique needs. If, for example, you have designed a product to make poodle grooming easy enough for the untrained professional to do it, those who own poodles will be most interested in your product. Those who own Blood Hounds or cats couldn’t care less.
If you have written an e-book that will explain how to start and succeed in an online business, those looking for that information are your niche market. Those who are happy doing what they are doing are not interested at all.
Niche marketing is an advantageous and cost-efficient way to advertise and sell specific products or services to a particular audience or, hopefully, buyers of that product or service.
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