As far as content marketing is concerned, it is more important now than ever to leverage artificial intelligence (AI). In the last several years, Artificial Intelligence has helped automate several marketing processes & it has transformed digital marketing processes for good. It helps to build a winning content strategy that allows you to maintain a competitive edge.
With various tools and technologies, marketers can automate time-consuming tasks as Artificial Intelligence evolves. It helps in focusing more on creative aspects of content marketing.
Leveraging AI for content marketing strategy helps reach goals easily and quickly. Marketers are now embracing AI to enhance the content effort from competitive analysis to content creation.
Here are the six ways AI can be incorporated to elevate your content marketing strategy.
1. Automate content creation
Manual content creation is a big challenge for many marketers. In 2022, content writing can feel like a high-pressure job as it requires vigorous research before the writing once the content is finally pieced together, then back to finding another topic and writing about it. However, AI content marketing tools have come a long way. They help companies conceptualize and create relevant audience-building content.
It is essential to publish high-quality content. There is no use in having great content if it contains grammatical errors. In real-time, Grammarly uses AI to check grammar and spelling, offering helpful suggestions. QuillBot, on the other hand, is best for creative writing brainstorming and can also assist non-native speakers in finding different ways of representing concepts.
2. Gather User Generated Content
Marketers understand the value of user-generated content. It is a fantastic way to strengthen customer relationships and brand awareness. However, sourcing UGC manually is overwhelming and time-consuming. But, with AI-powered UGC software, you can find where your brand is being mentioned. This can be done with visual recognition technology. Also, campaigns can now be built around user-generated content.
3. Content optimization
With millions of blogs and billions of websites on the internet, you might see traffic to your existing client declining. It is essential to create content that prioritizes searchability. While the content needs to be catchy and readable, it is also important to create optimized content for search engine optimization. But building content around SEO can be tedious and sometimes take away from the actual writing and editing process.
Yoast, known for its popular WordPress plugin, helps make the content SEO friendly. It analyses the text and gives feedback on how to improve it. Rankings and organic traffic can be improved by finding underused niche keywords, phrases, and backlinks. With this approach to SEO, one can eliminate the guesswork that involves manual SEO research.
4. Track highly searched topic ideas and keywords
Many times we often find ourselves experiencing writer’s block. A shortage of ideas causes writer’s block to write about. AI can be used to have an endless stream of in-demand topics. Using a content generator can improve overall content strategy. It enables you to keep up with the high demand for consistency. It ensures that you make use of highly searched keywords and topics.
5. Content personalization
Demand for highly personalized content has increased. The content creation process has become more challenging for marketers. Creating the right content at the right time for the desired target audience is essential. Machine learning has evolved to track consumer behavior, preferences, and content interaction. This allows us to deliver unique content to a different audience segment and create a personalized experience.
Despite the growing acceptance of the emerging technology, there is still some hesitation holding some people back from embracing using AI with open arms. Some fear that AI is there to replace humans, while others argue AI, combined with human brainpower and creativity, can transform your business, and it is still the best combo.