Nowadays, many people save money to quit their day jobs to achieve their own customized version of the American Dream by starting what is commonly known as an e-commerce business or a “dot com” venture. They then spend the savings of their labor on great looking, functional, and hopefully practical websites. However, a large percentage of such venturesome warriors that take the initiative to quit a steady job and embark on the bumpy road of e-” self-employment” do not end up reaping the fruits of their courage.
The initial phases of website development both financially and emotionally drain the average venturous individual to the point that they are impatiently waiting for miraculous profit to be pouring their way at the end of the process. In reality, this seldom happens since there are thousands of such individuals both from the past and the present on the very same path striving to prosper. For a website to be profitable, it would have to contend in the race for traffic against hundreds of thousands or even millions of competitors.
It is possible to attract visitors to your website via countless means; however, the best and the most efficient are what have been rounded up under the roof of Online Marketing. Online or Internet Marketing addresses the concerns of all those website owners that are astounded at the low returns on their investments. It helps strategize a plan to increase the website’s popularity and traffic and tackle low profits. The most important aspects of Internet Marketing are as follows:
Spreading the Word: Since other online venues require a relatively longer initial period of time to yield results, it is quick and efficient to spread the word about your website via submitting articles and news releases to be published. An informative and useful article will intrigue other website owners to syndicate the article hence exposing your website to the visitors of their own websites. On the other hand, if published at the right time, a carefully prepared news release will drive major media publishers to run stories on your website, which will expose your website to an extensive base of potential visitors and converted customers.
Networking: Propagating the word about your website is a great way to jumpstart your internet marketing campaign; however, you need stability from within to sustain your website’s popularity. By partnering or simply having a relationship with websites in and out of your industry, you will be able to increase your website link base and provide a one-stop solution for your visitors. You can achieve this by being an active participant in online forums, chat sessions, and even seminars, not to mention offline venues such as business mixers and conferences.
Search Engines: Once you have created an initial surge of visitors via press releases and worked on networking to maintain your traffic, your website will be seasoned and ready to benefit from a very precious medium that lets targeted visitors come to you rather than you going after them. Search engines are inundated with searchers looking for products and services in virtually every industry and category imaginable. Using keyword popularity tools, you can find out approximately how many people search for keywords relevant to your website daily. Once you find the keywords that would bring valuable visitors to your website, you can target them by optimizing your website. This process is referred to as Search Engine Optimization, which will be discussed in much more detail in future articles.
Refining the User Interface: Refining the User Interface is certainly one of the most ignored yet fundamental aspects of owning and operating a website. You can be getting hundreds of unique visitors daily to your website yet making less profit than a direct competitor with half the traffic. The secret lies in your user interface consisting of elements such as forms, navigation, contents, links, buttons, customization, localization, and more. Using these elements in the correct places and at the correct time and constantly monitoring your visitor retention and conversation rates, you can increase your conversation ratio and, therefore, your profit and maintain a larger visitor base, potentially creating word of mouth and return business.
The above are the main areas in which you have to be active in your online marketing campaign. However, it is sometimes impossible to achieve the best results in all areas without rigorous research and extensive training. This is where internet marketing firms come to your help in devising and implementing a successful campaign. Internet Marketing is virtually the only way to turn your investment of time, patience, and money into measurable profit that could get you closer to achieving your goals and fulfilling your dreams. This is why I invite you to read my future articles where I will be providing more detailed information on each of the above categories and information on how to find do-it-yourself information and shop for internet marketing services.
Have you quit your day job and invested time and money into your own online business? Are you wondering where those promised visitors and the profit from them have gotten stuck? Then read on before your precious investment is fully wasted.
Contact GrowSmart for all your Digital Marketing needs.