When you are looking to promote your website effectively, you will find both expensive and inexpensive options. One of the most popular inexpensive options today is to use keyword-rich text. When someone is looking for something on the web, they are most likely to use search engines such as “Google” to find what they need. The goal as a website operator is to get most of this traffic right to your website. With thousands of people conducting searches each day, thousands of potential consumers and web users can direct to your site. With keyword-rich text, there is a better chance that these searchers will indeed be directed to your site through search engines.
Keyword-rich text is basically articles of text that contain high numbers of a keyword or keywords that pertain to the subject chosen. To be clearer, if you have a website about fishing, then for search engines to direct web users to your site, you might include articles with words such as “fishing,” “fish,” “tackle,” “lure,” or “boat.” If someone were to type one of these particular words into a search engine, your site would likely come up near the top if you include these words in large amounts on your site. The more you repeat the word the user types in the search engine, the more likely they will see your site as an option for them to click on. Your articles may seem a bit redundant, but it really pays off to use as many keywords as you possibly can without compromising content.
Another way you can use keyword-rich text to promote your website effectively is by submitting articles to databases. This is great for the website operator that would rather not bulk up their website with lengthy articles. The basis of this task is to write keyword articles and submit them to various free article databases. Throughout the articles, or at the bottom of the text, include information about and a link to your website. When someone searches for the keyword within your text, the article will be brought up. As they read the article, they will have the opportunity to visit your page through the link for more useful information. This is a great idea, especially when you have a retail business online that would look ridiculous with many text included. It gives you the space to store the text somewhere else (the database) but still allows you to reap your articles’ rewards.
Once you’ve decided writing keyword-rich text is the best way to promote your website effectively, you will need to develop appropriate articles to use for your task. If you feel qualified enough to write the articles yourself, then you can certainly do so. If this is your plan, you will first need to create a list of keywords that you feel are most relevant to your website. When doing this, be sure to think from a web user’s point of view. Think about the words you would type into a search engine if you were looking for a site like yours. Once you come up with a list of 10 or 20, you can begin working. Develop specific subjects for each of your keywords and create original titles. Then, write articles between 300–800 words that contain the keyword many times. The more you use the keyword and variations of the keyword, the better results you will see. Lastly, make sure you include your name, business information, and website link at the keyword’s bottom. This is probably the most important information, so don’t forget it!
If you are unsure about your writing skills, it is also possible to hire professionals to write articles for you. You can come up with your list of keywords or allow the professionals to do it for you. This is a great way to benefit from keyword-rich text without the trouble of writing the articles. After purchasing the articles from a professional writer, you can then use them as you see fit. Unless you are a strong and skilled writer, you may want to consider this option. It will allow you great results and cost you minimal effort. No matter how you plan to use keyword-rich text, it is certain you will be glad you did!
Contact GrowSmart for all your Digital Marketing needs.