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Category Archives: Advertising

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6 Ways Digital Marketing Has Influenced Consumer behaviour

6 Ways Digital Marketing Has Influenced Consumer behavior

Advertising, Digital MarketingBy GrowSmart TeamApril 28, 2022

Digital evolution has caused a significant change in consumer behavior. The marketing techniques have now shifted from traditional to digital. Hence, the process of consumer behavior is also changed. The easy access to the internet has created a new growth story for businesses. Nowadays, it is easy for consumers to reach their devices to purchase…

Understanding the importance of SEO keywords

Understanding the Importance of SEO Keywords in Digital Marketing

Advertising, Digital MarketingBy GrowSmart TeamApril 7, 2022Leave a comment

SEO keywords are words that define what your content is all about. These are the terms added to online content to increase the search engine rankings for those terms. Keywords are discovered during the keyword research process. Also, they are chosen based on a combination of search volume, competition, and intent. Properly leveraged and targeted…

Common Email Marketing Myths and Misconceptions

6 Common Email Marketing Myths and Misconceptions

Advertising, Digital MarketingBy GrowSmart TeamMarch 31, 2022Leave a comment

Email marketing is a powerful marketing channel. It is a form of direct marketing as well as digital marketing. Also, it is essential to promote your business products and services. Therefore, it plays an important role in marketing strategy with lead generation and brand awareness. It keeps the customers engaged. Also, it is easier and…

6 Tips to grow Business using Pay-Per-Click Advertising

6 Tips to Grow Your Business Using Pay-Per-Click Advertising

Advertising, Digital MarketingBy GrowSmart TeamMarch 8, 2022Leave a comment

In general, Pay-Per-Click (PPC) is buying traffic on search engines. It is a digital advertisement in the form of banners and pop-ups. Many primary companies use this method as a metric for acquiring new customers. Usually, the sponsored ads you see at the top of the google search results page are Pay-Per-Click advertising.  Businesses buy…

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