In general, Pay-Per-Click (PPC) is buying traffic on search engines. It is a digital advertisement in the form of banners and pop-ups. Many primary companies use this method as a metric for acquiring new customers. Usually, the sponsored ads you see at the top of the google search results page are Pay-Per-Click advertising.
Businesses buy pay-per-click advertising from search engine service providers like Google, Yahoo, and Bing, as well as social media platforms. The cost incurred for this type of marketing is called a company’s “cost per click.” In this situation, you are charged for each click. Hence, the more clicks you get, the more you pay.
Below are the tips for building your business using PPC ads.
Choose effective keywords:
Keywords are essential for paid search campaigns. They play a crucial role in driving the consumers. To get the results for your campaign, you need to plan the right keywords. Do your homework. Choose the keywords by including seasonality, competition, and graphic variance. In addition, these factors will help you understand how you may be able to take advantage you want to target. Instead of using general, use the keywords the customers are likely to use. Think like them when you are choosing keywords to advertise your business. However, you can take the help of Google’s keyword tool to know which keywords are likely to bring traffic to your website.
Define your Target Audience:
Your target audience is the group you want to show your ads to. So, you need to know your target audience to get the ad in front of them. You can target your audience by demographics, interests, reading, etc. Also, appealingly design the ads to ensure your target audience sees your ad.
Determine your ad budget:
Initially, you need to set a budget. For reference, you can look at some industry benchmarks to understand how much you’re likely to pay for each conversion. Afterward, set an overall budget. Setting a budget is an important part of PPC as it will greatly impact the ad’s success rates. You can set a limit on how much you want to spend on PPC advertising. Therefore, include the factors like establishing a profitability goal, identifying keyword themes by intent, and analyzing past performance.
Choose the right platform:
Decide which platform you want to run the PPC campaign. The most popular one is Google Ads. But these days, even Facebook, Twitter, and other platforms also offer pay-per-click advertisements.
Facebook Ads: In this platform, you can choose your ad’s objective, including brand awareness website traffic. Additionally, facebook ads allow you to select your target audience, ads format, and budget.
Twitter Ads: They work similarly to Facebook ads. Using twitter PPC ads, you can choose different objectives like new followers, app installs, tweet engagements, website traffic, and target audience.
Google Ads: Google charges your Ad based on each time it is clicked on search results.
Choose the type of campaign:
Every platform has different options or the type of ad you want to pay for clicks. Your marketing goals, strategies, and budget will help you determine the best campaign type for your ad.
- Search ads
- Display ads
- App ads
- Video Ads
- Shopping ads
Analyze Your Results:
The amazing advantage of online marketing is that you can track and analyze campaign performance. You can monitor how many clicks your ads have earned. Major search engines and platforms provide tools and reports to tell you how well your ads are working. In addition, you can even get data about your visitors, including their geographic location. Hence, check your conversion rate, which is click-through that results in an action such as a sale or a request for information.
PPC is a straightforward digital marketing method that helps your business reach a targeted audience by buying visits, and you are entitled to pay only for ads that get clicked.
We at GrowSmart prioritize your interests, concerns, and goals. We will provide you with a comprehensive PPC outlining our recommended techniques to reach your audience and roll out a campaign that delivers your digital objectives and goals within budget.
Contact GrowSmart for all your Digital Marketing needs.